How WIKI is paid for

WIKI’s commercial model includes clearly labelled advertising, sponsorship and affiliate placements. Their purpose is to support the publication. They do not buy editorial influence.

Affiliate links

If a reader follows a link marked as an affiliate link and makes a qualifying purchase, WIKI may receive a commission. The disclosure appears where the link is used. A listing is not a promise that a product is the cheapest, the best or suitable for every home. Prices, offers and programme terms can change.

Advertising and sponsorship

Paid placements are identified as advertising or sponsored content. Commercial material is distinguishable from editorial coverage. A company’s appearance elsewhere in WIKI does not, by itself, mean that it paid to be mentioned.

Editorial independence

Partners cannot buy a change to a story or its findings. WIKI’s public-issue journalism presents facts and documented perspectives so readers can form their own conclusions. Practical tools retain their own evidence-based decision rules.

No commission is a reason to recommend spending. Readers should compare the full cost, product specification, delivery and installation terms before buying.

Commercial enquiries go to the address on our Contact page.